Brand Identity Essentials

Brand Identity Essentials, our book on brand building written by Kevin, Yang, and Curt, has been translated into six languages. The hardcover and paperback is available from booksellers worldwide, and an expanded, interactive version is available on the Apple iBookstore.

 
 
“Great job guys! – beautiful projects and layout, and insightful write-ups.”
– Peter Crnokrak, THE LUXURY OF PROTEST
 
“It’s a beautiful idea and website! Thank you very much!”
– Boris Ljubicic, STUDIO INTERNATIONAL
 
“The book is awesome. I’m proud to be a part of it. And I really like how you guys are promoting it.”
– Einar Gylfason, Ó!
 
“Just ordered my copy! I’m very excited to receive it and share it around the office.”
– Ryan Fitzgibbon, IDEO
 
“GREAT book! Did I tell you that?”
– Ethel Kessler, KESSLER DESIGN GROUP
 
“Brand Identity Essentials by Peopledesign is an amazing collection of brand programs. We’re proud to be included.”
– Liska+Associates
 
“Thank you so much for including one of our logos in your book. We are all very happy about it.”
– Julia McGreevy, LIPPINCOTT
 
“How long until you have ALL 100 PRINCIPLES (yikes) online? That seems like an insane project. You design book writers are insane.”
– Eric Heiman, VOLUME, INC.
 
“Got some books the other day. They look really great. Thanks for thinking of us and including us.”
– Erik Cox, C2
 
“A model of clarity in a field that rarely has any.”


– Ralph Caplan, legendary design author


 
“I’ve shared Brand Identity Essentials with many at Amway to help them understand the critical role of design in brand-building. It’s one of the best books I’ve seen on creating brand identity: harnessing the power of color, shape, pattern and other design components to create visual symbols for brands.”


– Candace Matthews, Amway CMO


 
“Among a sea of brand identity literature, Brand Identity Essentials stands out through its organization, creativity, and practical explanations of design principles. Great for professionals, students, visual junkies, and brand managers.”