Our work involves two key steps: Brand Discovery and Brand Translation, which starts with Brand Diagnostics. We also conduct workshops and make keynote presentations.

A Focused Push
The duration of our client engagements typically last 18-24 months. We’re happy to continue doing work with clients after our strategic push, and often do, but we’ve also found that customers need to toggle between Discovery and Optimization in their Innovation Cycles. Often, companies can only internalize so much change at one time.

No B Teams
Our core client teams consist of 3 key roles: Experienced professionals who focus on Discovery, Translation, and Management. We construct ad hoc project teams to fit the the appropriate skill set and scale of your effort, drawing upon our internal team of strategists, writers, developers, and designers, and our partner network.

Innovation Labs
Our team works collaboratively and often remotely. While our clients are spread around the country and we use best of breed technology tools to keep everyone in touch, we also carve out Dedicated Team Space in our physical office where cross-disciplinary teams work together.

No Surprises
We employ best-of-breed technology tools and old-fashioned handshakes to enable clear communication, and our relations management philosophy: No Surprises. Our client communication vehicles include forward-looking innovation roadmaps, simple project agreements, and weekly status reports to cover the bases.

Getting Started
Our works starts with a Brand Diagnostics phase, where we identify your symptoms and make sure we’re focused on the right problem.