We help you connect with your customers.
Strategy is about choices. We help you find a direction that is meaningful to your customer.
Your message should engage. We help ensure your value is understood.
Every customer touchpoint matters. We develop systems to foster repeatabilty and scale.
Change can be hard to see. We see ourselves as well into a knowledge era, but its full effects may not yet be upon us. Changes underway may be hard to perceive or understand. New lenses are needed to chart the course for a new era.
We work with top furniture, flooring, textiles, and lighting providers, and have significant expertise developing communications that target professionals who specify these products.
We helped Interface launch its hospitality brand with a splash at HD Expo in Las Vegas. DYF – "Design Your Floor" – captured the spirit of design and opportunity for hospitality designers.
We worked with the UICA (The Urban Institute for Contemporary Arts) team to develop a strategic framework for maximizing the potential of its brand, including a review of their graphic identity.
The leadership team at Guilford of Maine, a top supplier and marketer of textiles furniture companies, engaged Peopledesign to help find a clear new direction. Our user research and market validation work resulted in a recommended new position and relaunch of their historical product brand.
Izzy hired us to help them find their voice, and then use it to make some noise in their market.
ArtPrize is the largest cash art prize in the world and unique among large scale art competitions - the winners are decided by public vote. When the founders approached Peopledesign with the outline of the idea and six months to execute, the respective teams rose to the occasion and created the brand from scratch.
As the Cinquento 500 was being prepared to relaunch in North America, Fiat's creative agency hired us to help explore creative concepts to inform national advertising and dealer experience.
The Jaguar brand has had its ups and downs in the luxury segment, but 10 years after The Ford Motor Company aquird the brand, they worked with their advertising agency at the time, Ogilvy & Mather, to help them revitalize the brand – who in turn hired us to help them do just that.
Cumberland Furniture was a 60-year-old brand in need of a refresh. We helped repackage and focus the company with a brand communications program that helped them move from a brand recall in their market from next to zero to being top 10.
Peopledesign supported Herman Miller’s growing health care business for many years, leading to a brand reposition and relaunch of Herman Miller Healthcare in 2009.
USAI Lighting is a leader in lighting fixtures for commercial and residential environments. Based in the competitive NYC market and seeking greater reach, USAI hired Peopledesign to reposition the firm to extend its 70-year heritage. We developed a new focus and ingredient brand system to better tell the USAI story of high quality and innovative technology.
Allen Extruders is a custom supplier of thermoplastic sheet for a variety of industrial applications. This industry is characterized by high variability, short lead time, and lack of differentiation among suppliers. Allen hired Peopledesign to help them find a more stable business model.
The Gunlocke Company is proud supplier of wood casegoods furniture earning an increasingly prominent position in the contract furniture marketplace. We were hired to help them with this trajectory, conducting user research and propose new directions for their brand that would further distinguish Gunlocke in a crowded marketplace.
We helped conceptualize, design, build, and manage early social media startup Spout.com.
Our rebrand for color technology leader X-Rite updated and simplified the 100-year old brand. This new logotype, reflecting their focus on precision and color accuracy, was one of the results.
In their 100th year, The Grand Rapids Art Museum moved to the world's first LEED certified platium building, hired a new director charting a new course, and hired us to express where they are
For more than a decade we served as Herman Miller’s primary strategic Web partner, designing many versions of the public website, intranet, customer and dealer extranets, and promotional sites. We helped them develop corporate Web standards, designed to give them more freedom online without diminishing their brand presence.
HON, the second largest office furniture manufacturer in North America and clear mid-market leader, hired Peopledesign to upgrade the brand from top to bottom and design a new sales support program.
User research can help you better understand the unmet needs of your customers, channel partners, and internal team.
Our creative director was voted in one of the most influential designers working today by her peers. Yang will get your vote, too.
Jake thinks that building a brand platform isn't always a picnic, but that's OK. He hates picnics. He'd take a market research project over an ant-covered sandwich any day.
In our work with clients in the higher education field, almost all of the college and university officials with whom we meet describe the perception goal they have for their institution the same way. They all want to be seen as “prestigious.”
We create compelling screen-based and physical user experiences, being careful to balance user needs, business goals, and technology opportunities – and not letting any one override the others.
It's both exciting and keeping up you up at night: Automated marketing. Mobile apps. Pinterest. The internet of things. We can help you sort through this, putting the implementation aside for a moment and to focus on the real need and opportunity.
A technology-enabled long tail and globalization have created more market alternatives – and more competitors. As a result, a new middle has been established further down-market across practically all industries.