Home | Peopledesign

Peopledesign

Sustainable Brand Systems

Brand experts

In a room full of designers, we are brand experts. We've consulted with hundreds of clients for 25 years. Our book has been translated into six languages, and we continue to write, speak, and teach on the subject.

Systems thinkers

We create systems to deliver value. If brands signal value propositions, value is realized through the customer experience. Aligning customer interactions, digital tools, communications, and teams requires systems thinking.

Sustainability mindset

Sustainability means different things to different people. We believe all organizations are on a path toward the triple bottom line: People, Planet, and Profit. We help clients on their journey.

Brand Meaning + Customer Experience

Brand Meaning

Strategic choices about people and promises.

Customer Experience

Customer loyalty is earned one touchpoint at a time.

We help companies in the commercial design industry innovate.

Built Environments

Market innovation for the commercial design industry.

Our clients are invested in change.

Albion College
Amway
Applied Textiles
Artprize
Autocam Medical
Cumberland Furniture
CDV5
Elite Glass
ESI
Ferno EMS
Fiat USA/Impatto
Georgia-Pacific
GMB Architecture

Grand Rapids Art Museum
Grand Valley State University
Guilford of Maine
Herman Miller
Hoymiles
Indiana Furniture
Inscape
Interface Hospitality
Interface POP
izzydesign
Jaguar Cars/Ogilvy
JSJ Maufacturing
KCAD

Kyowa Manufacturing
Landscape Forms
Lorin Industries
Macatawa Bank
Mercantile Bank
MC Sports
MPS
Neurocore
Nucraft Furniture
ODL/Zabitat
Priority Health
Progressive AE
Saganworks

SitOnIt Seating
Spectrum Health
Spout.com
Steelcase
The HON Company
UICA
USAI Lighting
Vaxcel Lighting
Whirlpool
Windquest Group
Wilsonart
X-Rite Pantone
Xby2

ESI reported a 40% growth rate following the first major adoption of strategies.

Mark Rhoades
President, Fellowes Contract

Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas.

Tracy Harrison
Program Leader, Haworth

The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.

Peter Spalding
President & CEO, Gordon International

Peopledesign has been an invaluable partner. They are able to challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.

Lois Maassen
VP Marketing, Herman Miller

Wilsonart benefited greatly from Peopledesign's depth in research, tissue sessions, creative development, and execution. They are methodical and it pays off.

Keith Sherman
Marketing Director, Wilsonart

Their ability to study our organization and understand us, perhaps even better than we understood ourselves, shined through in the finished product.

Roland Ochoa
Critical Case Unit Director, Kelley | Uustal

We continue to drive the marketing strategy that you and your team helped us build. It is great to see that the market is excited about our new brand.

Park Kersman
President, Lorin Industries

I have worked with a number of creative agencies and can say with confidence that Peopledesign is one of the very best I have encountered.

Matthew Darin
Global Brand Management, Amway

The Laker Effect program is overwhelmingly popular with all constituencies and we owe that success to your leadership and expertise.

Nancy French
Senior Director of Communications, GVSU