Our work

Good design can help organizations find customers and talent. Great design helps people make better choices.

Launching a new global flagship product  →
Peopledesign helps companies focus and align business value, brand perception, and service experiences through human-centered design.

Business / Brand / Service
Design

Customer Value

Business Design: Finding opportunities for growth based on user insights and new sources of customer value.

Customer Perception

Brand Design: Creating a new narrative to better express the value of your company, product, service, or program.

Customer Behavior

Service Design: Building user engagement and earning customer loyalty through systems of interactions.




Each client has a different story. We help teams move forward in a way that honors their differences and leverages our experience.
Our approach is based on human-centered design and design thinking methods to deepen brand meaning and build engaging audience experiences. The Peopledesign process is adaptable and time-tested. 


We help you establish, clarify, and communicate your strategic direction. Our goal is to increase the understanding of today to enable a vision for tomorrow.


Next we help connect your strategy to customer experience programs that will drive change. Our goal is to develop new systems for integration, training, and measurement.


Then we design and produce new vehicles for communicating and enhancing the customer experience. Our goal is to create breakthrough brand experiences.


Our clients seek meaningful experiences for their customers. We work with leaders invested in change. Select industries and clients:
Built Environments
Haworth
Herman Miller
HNI
Interface
Steelcase

Education
Albion College
Grand Valley State University
IIT Institute of Design
KCAD at Ferris State University
University of Michigan

Health
Alameda Health/Colectivo
Autocam Medical
Neurocore
Priority Health
Spectrum Health

Technology
Adobe/Universal Mind
Xby2
X-Rite/Pantone
Saganworks
Spout

Consumer
Amway
Jaguar Cars/Ogilvy
Nestlé/Mr&Mrs
Whirlpool
Wolverine Worldwide

Retail
Founders Brewing
Macatawa Bank
MC Sports
Mercantile Bank
Neurocore

Industrial
Dow
Georgia-Pacific
JSJ Corporation
Lacks Enterprises
Multi-Packaging Solutions

Non-Profit
ArtPrize
GR Art Museum
GRCF
First Foundation
UICA

“You would be lucky if the remarkable Peopledesign team put their creativity, passion and dangerous intelligence to work for you.”

– Brian Collins, CCO/Co-Founder, COLLINS


Read about us, our purpose, or discover other ways to connect.