Amazon Artboard 1 chevron_rightchevron_round facebook itunes linkedin pinterest searchshare star twitter

X-Rite Pantone

X-Rite is a global color technology company. Its products are used to enhance color production workflows in printing, textiles, manufacturing, and more. X-Rite leadership hired Peopledesign when the company's growth through spinoffs and acquisitions had led to a disjointed brand – too many incongruent company names and logos, and not enough product differentiation.

Peopledesign helped reposition the company brand and consolidate its offerings into a cohesive whole. A relaunched brand promise and program allowed X-Rite to streamline and standardize its go-to-market approach. The company's growth later led the acquisition of color standards leader Pantone, to create the current firm, X-Rite Pantone.

Our work included the X-Rite brand identity, product positioning, product UX, its marketing website and communications programs.

The X-Rite identity was recognized by the ReBrand 100 Awards.

X-Rite Pantone - Peopledesign
X-Rite Pantone - Peopledesign
X-Rite Pantone - Peopledesign
X-Rite Pantone - Peopledesign
X-Rite Pantone - Peopledesign
X-Rite Pantone - Peopledesign
X-Rite Pantone - Peopledesign
X-Rite Pantone - Peopledesign

Your Browser is Outdated

The experience on this site may be effected by your outdated web browser!
Visit www.browsehappy.com to get the latest version of your favorite web browser.