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Product Strategy

Launching or evolving a product or service offering often prompts discussions about value propositions and brand positioning. We help you clarify audiences, sources of value, key messages, how to promote your offerings, and map future positions.

Product Strategy initiatives: Product Positioning, Product Portfolio Planning, Product/Service Strategy, Product Launches, Service Line Definition, Value Propositions, Audience Definition, Customer Research, Line Extensions.

Peopledesign has helped hundreds of organizations define, refine, repackage, launch product and service offerings.

Product Strategy

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