Interface, the global flooring and sustainability leader, asked Peopledesign to consider what to do next with their website. They recognized that their digital presence needed an overhaul and was looking for a partner to help navigate what's next.
We have a lot of experience in the specified interiors market and with forging a new digital strategy. Starting with this knowledge base, we conducted additional user research to better understand the nuanced needs of flooring customers, specifiers, influencers, and sellers today. Our research insights led to a new understanding of the problem that lay ahead for Interface, and opportunities for better leveraging technology and keeping ahead of its competitors.
We introduced many important concepts, starting with a split between a key target group and just about everybody else. It became apparent that signature experiences that supported designers was essential – an experience that was highly visual, engaging, interactive could help guide these important influencers to Interface products.
We have been a strategic advisor to Interface for more than seven years, the company with many digital, product, and market initiatives.
We wanted a visionary partner. At Interface, Peopledesign is not just another agency, they’re our partner.
Global Director Interactive Marketing