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Industrial Materials/Processes

Invigorating industrial and tier supplier brands

The success of computer chip manufacturer Intel’s 1991 “Intel Inside” campaign and BASF’s messaging (“We make the products you buy better”) have set a new standard for ingredient supplier brands. By positioning themselves as a partner to the up-stream manufacturers who need their materials, suppliers of everything from computer chips to chemicals stave off the commoditization of their business.

Select clients:
Allen Extruders
Autocam
Autocam Medical
Central Michigan Paper
Dow Automotive
Dow Chemical
Georgia-Pacific
JSJ Corporation
Kyowa Manufacturing
Lacks Enterprises
Multi-Packaging Solutions
Profile Films
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