From stained-glass church windows to Michael Jordan billboards, images add immediacy, power, and (when carefully considered) clarity to communications. Visual metaphors have surprising staying power; both the image and the style in which it is represented say something about the brand it represents. Consider the depth of meaning that images might add to a brand identity, and choose wisely.
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Brand Identity Essentials
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Brand Imagery
Consider the depth of meaning that images might add to a brand identity, and choose wisely.
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