Wouldn’t it be nice if brands came with owner’s manuals? It’s not actually too much to ask. By documenting the decisions made during the development of a graphic identity and its initial applications, designers can help ensure program consistency moving forward, even as other brand managers and creative partners assume responsibility for care and feeding of the brand.
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Brand Identity Essentials
Our book is available in six languages and is in its second edition.
Brand Documentation
Brand documents can help clarify, communicate, and evangelize your strategic direction.
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