Without contrast, it’s impossible to stand out. Contrast is a powerful tool for designing well-composed, meaningful graphic identities. That’s true for brands, too. So besides giving designers another arrow for their quiver, contrast also provides them with a target.
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Brand Identity Essentials
Our book is available in six languages and is in its second edition.
Brand Contrast
Without contrast, it’s impossible to stand out. It’s true for brands, too.
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