We’ve been in the web game since our inception almost 15 years ago. In that time we’ve experienced several big technology waves, best explained this informational video by friend of the world, Ze Frank:

We focus on the needs people as a result of these changes. Our clients and their customers have gone from shell shock, to acceptance, to bureaucracy. 

Every few years, there is a new web buzzword/concept. Each may be valid, but the landscape is ever changing. If I wanted to be in business for only a short while, opportunistically adopt as our business model every 18 months. When I put my salesman hat on, I imagine myself bursting into a room and simply saying “E-Commerce!” (c.1999), or “Content Management!” (c.2003), or more recently, “Social Media!” or better yet, “Virtual Reality!” and being awarded all kinds of great work from great clients. A measured response to these trends is of course a better way to go. Reflecting on the big picture can help provide some context, and try to anticipated what’s next. 

A few months ago I created this diagram for a client presentation which illustrates major trends online we have experienced. We’re clearly embarking on a new era of simplicity (whew), but that doesn’t mean that the problems are easier.

Most of our web work - strike that, client work - is about focus. We’re excited about these new problems and helping our clients navigate these waters.