Michele Brautnick

Design Director

Michele Brautnick bleeds ink. We’ve learned not to poke her. As Design Director, she works hard, and motivates the rest of us to work hard, to be sure the work is good. Then, because good is never good enough for her, she works harder — and we work harder — to make it better than good. She will develop five brilliant concepts for everybody else’s two, and has the annoying habit of often writing the best copy in the house. (That’s actually only annoying to the copy writers.) Inspiration, she will remind us (always kindly) is the product of work. And then she has this way of looking at us that gets us back to work. Right. Now. We’re sure that look will come in handy when baby Oscar gets a little older. Yep. Brilliant designer, leader by example, new mom… Michele is all that, along with the goofiest sense of humor and a kind, kind heart, won by Chad.

Juries
Ad Club of West Michigan
Northern Michigan Advertising Club

Books
World Calendar Design
Sign Graphics
Logolounge
The Best of Brochure Design Color Graphics
1000 Graphic Elements
1000 Bags, Tags & Labels
1000 Type Treatments
Design Secrets: Layout
AR100
Brochure Design That Works
Color Management for Logos

Awards
AIGA 365
American Corporate Identity
Communication Arts
Creativity
Dynamic Graphics
Global Corporate Identity
Graphic Design USA
Graphis
HOW
PDN
Print Magazine
ReBrand
Step Magazine

Affiliations
AIGA National
AIGA West Michigan Committee Member

Professional Development
Institute of Design, Design Camp ‘08


Posts by Michele Brautnick

For the past few weeks I've been tidying up my office at the end of every day just in case I don't come back for another 10 weeks. Some might call it nesting. I call it being considerate of my colleagues who might need to sift through my things while I'm away on maternity leave. More
It's common for us to send or receive invitations for brainstorm sessions. The very word "brainstorm" conjures up images of overlapping thought bubbles and claps of a-ha moments. Or maybe that's just my fantasy. More
If companies were to model themselves after successful bands, would they reconsider the way they think of themselves? Be more loyal to their customers? Love themselves more?Months ago my husband Chad bought tickets to a Metallica concert. Two tickets, to be exact, meaning one for him and one for me.He's seen the band several times, and he was anxious for me to experience my first live show. More
I can't help but make connections between our engagement framework for experience design and life outside the office. Maybe this means I haven't successfully drawn the line between work and life. Or maybe, just maybe, the rules of engagement for design are very much the same for relationships – client relationships or otherwise. More
Last week, Adam, Victor, and I braved the winter storm watches and joined the audience of the Ad Club of West Michigan luncheon. John Moore, self-proclaimed Marketing Medic, has spent many years implementing marketing ideas for folks like Starbucks and Whole Foods. His latest book: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture tells the story of the processes and products that have made Starbucks the brand it is today. More
Last night my husband and I wrote our 2nd annual Christmas letter. I know, we can't believe it either. I'm the person who rolls her eyes at the mention of such a tradition, but some people like them. More