
Kevin Budelmann
Kevin likes to say he’s not the smartest guy at Peopledesign, but that he’s smart enough to hire smart people. His modesty balances his accomplishment as the president of our firm, a designer with a rather large award horde, and speaker and judge at design events and institutions across the continent. Kevin studied computer interface design before it was cool at Carnegie Mellon University, while gaining his degree in graphic design, and before pursuing further study at The School of Design in Switzerland. Kevin likes business, studies commerce. He has studied the inner workings of many businesses in many industries for the past 15 years, learning a lot about how messages travel, how leaders communicate, how sales stories are crafted and told, what customers and clients need. He’s fascinated by large organizations, communications problems large and small, and how new technologies are both fixing problems and creating new ones. So he spends half his time helping leaders communicate, and half his time running People Design, the third half learning about new technologies, and his fourth and best half he spends as husband to Yang and Dad to Lulu, Toki, and Bruno.
Kevin is co-author of Brand Identity Essentials, a book about brand and graphic identity.
Serves as President of APDF, Former President of
AIGA West Michigan, and an Adviser to Design West Michigan, TEDx Grand Rapids, NewNorth Center and Grand Rapids Magazine.
Contributor to RockPaperInk and DesignEnvy blogs.
Kevin's work has received much recognition from many organizations, including Encyclopedia Britannica in a chapter entitled Graphic Design: The Digital Revolution. He has been invited to speak and jury design competitions across North America.
Kevin holds a BFA from Carnegie Mellon University School, attended The School for Design in St. Gallen, Switzerland, and a Harvard Business School Executive Education program.
Twitter