Julie Ridl

Senior Strategist/Editor

Julie Ridl studied ancient history, classical literature, storytelling, folk tales, fiction writing, and journalism. These are all related pursuits. She has worked in every kind of communications office that the corporate and agency communities have conceived during the past three decades, including employee communications, investor relations, public relations, organizational dynamics, learning offices, marketing communications groups, knowledge management groups, web development groups, and information technology groups. Some of these groups she managed. She says her work boils down to one thing… storytelling. People respond to good stories and great timing, or at least sensitive timing. She’s really been working on that one thing in all these ways all this time. She is our chief empath, spending much of her time listening to our customers and their customers to figure out what they really need. When she’s not knitting stories together, she’s actually knitting, often while Jack reads to her, and with one or two of three possible pets on her lap, sometimes in the company of grownup type kids, Meridith and Jason, who do visit, but never often enough.

Speaking/Teaching
PDMA West Michigan
AMA West Michigan
Hope College
 JournalCon

Recognition
AIGA
American Center for Design
Communications Arts
Creativity
Critique
Fortune
Designagencies.com
Graphis
Health
NY Times
How
Interaction Design
Print
Red Herring
Secrets of Successful Websites
Step: Inside Design
Tales from the Scale
Washington Post

Affiliations
AIGA
AMA West Michigan
Ad Club, West Michigan
 Ravelry.com


Posts by Julie Ridl

Did you catch Kevin and Yang in Rapid Growth?Good news doesn't flow as quickly as bad news these days, current events being what they are. But necessity begets invention, as they say, and we are nowhere if not smack in the middle of inventive gestation in West Michigan. You'd have to be entirely under a rock not to see, hear, and smell it going on all around us. More
I have always kept a database for my files, something my father taught me long ago. We number the files, name the files and write a line or two describing what is in each numbered file. That way our paper files have always been searchable. More
I didn't grow up with the Internet. It came after most of my learning habits had been wired in. But once I had access, I never looked back. More
It's April 1, and in our family's world, that means the start of National Poetry Month, and the day is observed beginning at midnight, when poets paste poetry in unusual and startling places for all the world to see... More
Among the many lovely folks I had the chance to meet, work with, and learn from at AIGA's Image, Space, Object camp in Denver this past August was Hugh Dubberly, a designer. His RISD, Yale, Apple, Times-Mirror, Netscape, Academic background have informed his thinky, inclusive, far-reaching mind.He's the kind of guy who is able to remain open to all possibilities without losing his way. More
I've been lurking in the halls of medicine lately. This time not for pay, and not for kicks. I've been a patient. More