Brian Hauch

Strategist/Designer

You’ll find Brian Hauch, Design Director, at the calm center of a creative storm. Understated and even-keeled, witty, insightful, smart, impactful. His design concepts will help you to stand head and shoulders above your crowded market. His ideas are fresh. His skills wicked. His mind a tasty blender drink of cultural references, a strong vision of the future, and every genre of music you’ve ever heard. This very special brain produces dozens of design awards for our firm. And he has this thing about Bears from Chicago.

Juries
Cedar Rapids Advertising Federation
Polishing Center, Creative Smackdown

Books
American Corporate Identity
Global Corporate Identity
Logo 2000
The Graphic Herman Miller
The Herman Miller Office
Information Graphics
Logo Lounge
Identity Solutions
Best Brochure Design
100 Logos

Awards
AIGA 365
Detroit AIGA Design Re:view
Communication Arts
Creativity
Print Magazine
Graphis
Step Inside Design
The Communicator Awards
Graphic Design USA
Regional Addy Award
Excellence in Marketing & Communication
Rebrand
How Design Annual
How Environmental Graphics Annual
Step Inside Design
Typographer's Club
 Designanddesign.com

Affilliations
AIGA National
AIGA West Michigan

Professional Development
Institute of Design, Design Camp


Posts by Brian Hauch

Above the market noise
The events team at Start Garden, a local seed accelerator for entrepreneurs in our hometown, was intrigued by one of the recent topics on our blog. They asked us to present the topic as part of their lunch and learn series. Below is a summary of my presentation. More
Attribute words
Recently, I was asked to fill out an online survey soliciting my opinion of the Internet deal site LivingSocial.com.This is the list of attribute words they wanted me to consider:Aggressive? No. More
Experientia.com
Just returned from a week-long class at the Institute of Design in Chicago. It was a mix of classroom study and hands-on implementation giving us an overview of the school's approach to innovation. The attendees were a balanced cross section of designers, IT, healthcare, and strategist. More
Advice is free
  Laura and I were driving along the back roads in the Smoky Mountains when we came across a sign that was a perfect example of what happens when communication is designed for a carefully targeted market. It boldly mixes goods with services, specialization with commodity, premium price with free. It breaks a lot of communication planning rules. More