word of mouth
Posts
Marketing to people by Kevin
April 4th, 2009 | Strategy | advertising, experience design, public relations, social marketing, word of mouth
I am so pleased my talk validated the work you are doing!!! I would be happy to come out again and speak more about organizational solutions. Thanks for the nice nod in your blog!...Shari Short on Marketing to people
- Thanks Andy, fair enough. Honestly I enjoyed the videos, and think these things have their place. But I've seen people take it too far so it distracts them from the overall goal. I enjoyed your seminar and look forward to reading the book. And I'm impressed to see that you practice what you preach!...Kevin on Marketing to people
- Hi Kevin - Thanks for the kind words. Actually, I do not think viral videos are a key part of any word of mouth campaign. I think we are too caught up in the idea of viral videos, and they should be avoided. It has to be about true engagement and building a trusting relationship with the customer...Andy Sernovitz on Marketing to people
