Finding focus

Finding focus    

By Kevin

Brand challenges don’t always look alike. The symptoms of a weak Brand Platform may not reveal themselves, and the underlying problem may not be obvious. Brand managers may feel anxiety, pain, or just plain stuck, but a course of treatment for any of these may differ depending on the root cause. More

The end of marketing as we know it (and we feel fine)

The end of marketing as we know it (and we feel fine)    

By Kevin

Obituaries in publications including Harvard Business Review and Fast Company have recently reported the untimely demise of branding and marketing. Get past the headlines, however, and both of these specific articles go on to explain how the practice of branding and marketing is actually being reborn. More

About brand platforms

About brand platforms    

By Kevin

The practice of brand building has reached a tipping point. Like practically everyone else today, brand builders wrestle with the pace of change, which has accelerated continuously since the industrial revolution and shows no sign of slowing down. Fortunately, there is a way for brands to ride out these changes. More

Empathy, strategy, realization

Empathy, strategy, realization    

By Curt

Our method is how we make a difference.Usually it’s illustrated in three concentric circles,  drawn by Kevin or Chris on the whiteboards in our conference room, or in the conference rooms of potential clients. More

The business of client selection

The business of client selection    

By Kevin

It was nearly 10 years ago, right after 9/11, that Yang and I were invited to speak at the A! Desino Mexican National Design Conference in Acapulco. My talk was about design process and working with “good” clients. More

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