The business of client selection

The business of client selection    

It was nearly 10 years ago, right after 9/11, that Yang and I were invited to speak at the A! Desino Mexican National Design Conference in Acapulco. My talk was about design process and working with “good” clients. More

I mean, really know your customer

I mean, really know your customer    

I can’t help but make connections between our engagement framework for experience design and life outside the office. Maybe this means I haven’t successfully drawn the line between work and life. Or maybe, just maybe, the rules of engagement for design are very much the same for relationships – client relationships or otherwise. More