Is easier better?

Is easier better?    

We love easier. And our standards for “easier” seem to get raised everyday. As designers, we often find ourselves working to make something easier (communications, user experiences, etc. More

Band as brand

Band as brand    

If companies were to model themselves after successful bands, would they reconsider the way they think of themselves? Be more loyal to their customers? Love themselves more?Months ago my husband Chad bought tickets to a Metallica concert. Two tickets, to be exact, meaning one for him and one for me. More

I mean, really know your customer

I mean, really know your customer    

I can’t help but make connections between our engagement framework for experience design and life outside the office. Maybe this means I haven’t successfully drawn the line between work and life. Or maybe, just maybe, the rules of engagement for design are very much the same for relationships – client relationships or otherwise. More