know your customer | Peopledesign

Above the market noise

The events team at Start Garden, a local seed accelerator for entrepreneurs in our hometown, was intrigued by one of the recent topics on our blog. They asked us to present the topic as part of their lunch and learn series. Below is a summary of my presentation. More

Three keys to giving research a life of its own

By Jake

Understanding the difference between exploratory and reflective research and knowing when to apply each are only half the battle – or maybe only a quarter of the battle. You have not yet truly begun the fight until you have a plan for translating insights gleaned from research into a strategy that can engage your team and your customers. More

How to avoid the research application gap

By Jake

Sometimes research collects more dust than dollars. As one client asked, “It’s easy to get a list of trends, but what does it mean to our company and brand?” More

The end of marketing as we know it (and we feel fine)

By Kevin

Obituaries in publications including Harvard Business Review and Fast Company have recently reported the untimely demise of branding and marketing. Get past the headlines, however, and both of these specific articles go on to explain how the practice of branding and marketing is actually being reborn. More

Is easier better?

By David

We love easier. And our standards for “easier” seem to get raised everyday. As designers, we often find ourselves working to make something easier (communications, user experiences, etc. More

Band as brand

By Michele

If companies were to model themselves after successful bands, would they reconsider the way they think of themselves? Be more loyal to their customers? Love themselves more?Months ago my husband Chad bought tickets to a Metallica concert. Two tickets, to be exact, meaning one for him and one for me. More

I mean, really know your customer

By Michele

I can’t help but make connections between our engagement framework for experience design and life outside the office. Maybe this means I haven’t successfully drawn the line between work and life. Or maybe, just maybe, the rules of engagement for design are very much the same for relationships – client relationships or otherwise. More

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