Is easier better?

Is easier better?    

We love easier. And our standards for “easier” seem to get raised everyday. As designers, we often find ourselves working to make something easier (communications, user experiences, etc. More

Is now more important than later?

Is now more important than later?    

Every year, we give out a book to our team members. This year, it was Dan Gilbert’s Stumbling on Happiness. I picked the book up after this year’s annual APDF Exchange in NYC where Stephan Sagmeister explained his philosophy on taking time off. More

Three pillars

Three pillars    

By Bill

In my role in Client Services, I am always looking at the experience our clients have when they engage us and, by extension, how our work impacts our client’s clients. A great analogy for these experiences recently dawned on me. Not at a seminar or in a process meeting. More

The Gel Health experience

The Gel Health experience    

Kevin and I recently attended the first ever Gel Health conference. Gel, which stands for “good experience live,” is hosted by Mark Hurst, who managed to bring together an eclectic group of speakers and participants with a common interest in improving the patient experience in health care environments. More

I mean, really know your customer

I mean, really know your customer    

I can’t help but make connections between our engagement framework for experience design and life outside the office. Maybe this means I haven’t successfully drawn the line between work and life. Or maybe, just maybe, the rules of engagement for design are very much the same for relationships – client relationships or otherwise. More

Brand is not a garnish

Brand is not a garnish    

Everyone talks about branding, but only the best leaders are willing to address the real issue. More

Marketing to people

Marketing to people    

I’ve attended two learning sessions recently that reflect a clear trend in marketing practice, and also, happily enough, reinforce our work in building great customer experiences. More

5 lessons in business innovation

5 lessons in business innovation    

Last week I participated in a live video seminar with innovation guru Tom Koulopoulos and found it helpful on at least two fronts. More

Release 2.0

Release 2.0    

When we changed our name from BBK Studio to People Design, it was an idea - more of a spark than a revolution. We chose a name that describes who we are becoming and who we aspire to be. A little over a year later, I’m happy to announce that we continue to grow and fit into these new clothes. More

Looking Ahead: The Benefits of Annual Planning

Looking Ahead: The Benefits of Annual Planning    

When the eggnog starts flowing, I know my favorite season has arrived: Communications Planning Time! I love pulling up my spreadsheets, tucking my calculator by my side, and digging in. Seriously. Yesterday I laid out an annual plan for one of our best clients. More