Design research revisited

Design research revisited    

By Curt

We spend a lot of time in front of clients. When we get a chance to sit in the audience and let other researchers and designers talk, it’s a welcome change of pace. Exposure to new models, new tools, and new ideas is one way we keep our work fresh and our thinking current. More

Empathy, strategy, realization

Empathy, strategy, realization    

By Curt

Our method is how we make a difference.Usually it’s illustrated in three concentric circles,  drawn by Kevin or Chris on the whiteboards in our conference room, or in the conference rooms of potential clients. More

Band as brand

Band as brand    

By Michele

If companies were to model themselves after successful bands, would they reconsider the way they think of themselves? Be more loyal to their customers? Love themselves more?Months ago my husband Chad bought tickets to a Metallica concert. Two tickets, to be exact, meaning one for him and one for me. More

So a writer walks into a design conference...

So a writer walks into a design conference...    

By Curt

AIGA has done a great job building a national community of designers. And sometimes they even let writers crash their conferences. More

I mean, really know your customer

I mean, really know your customer    

By Michele

I can’t help but make connections between our engagement framework for experience design and life outside the office. Maybe this means I haven’t successfully drawn the line between work and life. Or maybe, just maybe, the rules of engagement for design are very much the same for relationships – client relationships or otherwise. More

Thoughts on the ArtPrize

Thoughts on the ArtPrize    

By Scott

The logo People Design designed for the ArtPrize strives to reach all these audiences. Calder’s La Grande Vitesse is a familiar symbol of Grand Rapids, a city that values public sculpture as an important part of its civic identity. Turned on its side and coupled with the letter form of a large A, the two create a symbolic equivalence. More

Release 2.0

Release 2.0    

By Kevin

When we changed our name from BBK Studio to People Design, it was an idea - more of a spark than a revolution. We chose a name that describes who we are becoming and who we aspire to be. A little over a year later, I’m happy to announce that we continue to grow and fit into these new clothes. More

Advice is free

Advice is free    

By Brian

  Laura and I were driving along the back roads in the Smoky Mountains when we came across a sign that was a perfect example of what happens when communication is designed for a carefully targeted market. It boldly mixes goods with services, specialization with commodity, premium price with free. It breaks a lot of communication planning rules. More

The Christmas letter: An Analog Blog Post

The Christmas letter: An Analog Blog Post    

By Michele

Last night my husband and I wrote our 2nd annual Christmas letter. I know, we can’t believe it either. I’m the person who rolls her eyes at the mention of such a tradition, but some people like them. More

Bruno tags

Bruno tags    

By Kevin

Our son Bruno is four, and over the last few months has been learning to write. Yang picked up some lined sticky note pads for him to practice on, and he naturally began posting labels on things he could identify, including his sister. More

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