The business of client selection

The business of client selection    

By Kevin

It was nearly 10 years ago, right after 9/11, that Yang and I were invited to speak at the A! Desino Mexican National Design Conference in Acapulco. My talk was about design process and working with “good” clients. More

Hope for the best, plan for the worst

Hope for the best, plan for the worst    

By Yang

Engaging a design firm to work on a new project—a website, for example—is a little like embarking on a trip into the wild. In that scenario, would you plan for the best or the worst case scenario? Personally, when facing such a trip, I’d channel my inner Bear Grylls from “Man vs. Wild” and plan for the worst. More

Brand is not a garnish

Brand is not a garnish    

By Kevin

Everyone talks about branding, but only the best leaders are willing to address the real issue. More

Singing new songs

Singing new songs    

By Julie

Did you catch Kevin and Yang in Rapid Growth? More

5 lessons in business innovation

5 lessons in business innovation    

By Kevin

Last week I participated in a live video seminar with innovation guru Tom Koulopoulos and found it helpful on at least two fronts. More

AIGA in West Michigan

AIGA in West Michigan    

By Kevin

Last week, we lit a match. There are AIGA chapters in Detroit and Chicago and student groups at local schools (GVSU, FSU and Kendall), but there is no professional group in Grand Rapids. As a way to encourage a maturation of the local design community, we have long planned to start a local AIGA chapter in West Michigan. More

Release 2.0

Release 2.0    

By Kevin

When we changed our name from BBK Studio to People Design, it was an idea - more of a spark than a revolution. We chose a name that describes who we are becoming and who we aspire to be. A little over a year later, I’m happy to announce that we continue to grow and fit into these new clothes. More

Looking Ahead: The Benefits of Annual Planning

Looking Ahead: The Benefits of Annual Planning    

By Sharon

When the eggnog starts flowing, I know my favorite season has arrived: Communications Planning Time! I love pulling up my spreadsheets, tucking my calculator by my side, and digging in. Seriously. Yesterday I laid out an annual plan for one of our best clients. More

Design for a Cause

Design for a Cause    

By Adam

Graphic designers design for many reasons. Because it’s a job for a lot of us, we design for the client and their customers, and their respective needs. Some of us design for personal reasons — flyers for a friend’s band or cookbooks for your wife’s grandma. More

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