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Posts
Band as brand
by
Michele
December 15th, 2009 |
Strategy
|
brand
,
know your customer
,
personality
Transformation and identity
by
Kevin
August 7th, 2009 |
Strategy
|
brand
,
identities
,
innovation
,
know your customer
Brand is not a garnish
by
Kevin
June 12th, 2009 |
Strategy
|
brand
,
design management
,
experience design
Thoughts on the ArtPrize
by
Scott
April 24th, 2009 |
Empathy
|
brand
,
identities
,
social marketing
,
storytelling
,
west michigan
Release 2.0
by
Kevin
January 2nd, 2009 |
Empathy
|
brand
,
design management
,
experience design
Looking Ahead: The Benefits of Annual Planning
by
Sharon
December 2nd, 2008 |
Strategy
|
brand
,
design management
,
experience design
Off-season awards
by
Yang
November 3rd, 2008 |
Realization
|
awards
,
brand
,
environments
,
graphic design
,
interaction design
,
literature
,
user interface design
,
web design
Statement of Purpose
by
Diana
June 10th, 2008 |
Strategy
|
brand
,
design management
Starbucks: Just another average Joe?
by
Michele
March 10th, 2008 |
Strategy
|
advertising
,
brand
,
design management
,
experience design
,
learning
Can the internet help a local business reach a local audience?
by
Scott
January 22nd, 2008 |
Strategy
|
advertising
,
brand
,
experience design
,
interaction design
,
learning
,
user interface design
NPR interview
by
Kevin
December 19th, 2007 |
Strategy
|
brand
,
design management
Dubberly’s Concept Maps
by
Julie
November 19th, 2007 |
Strategy
|
aiga
,
brand
,
experience design
,
graphic design
,
learning
,
user interface design
Launch party
by
Kevin
November 3rd, 2007 |
Realization
|
advertising
,
brand
,
graphic design
,
identities
,
interaction design
,
literature
,
presentations
,
publishing
Fresh start
by
Kevin
October 31st, 2007 |
Empathy
|
brand
,
design management
,
experience design
Thanks Chris – a diversity of opinion makes everything better. If you check back later, you may find that it falls more in to place for you. A definition of strategy I like is "an idea that describes a journey to a position of advantage." We're on that path....
Kevin on Fresh start
Not a bad name really.... but not that great either. It's just sort of mediocre. Which is why all this very smart writing is needed. And the writing IS smart, but It wasn't enough to sell me. sorry, I love your work though!...
chris on Fresh start
Just wanted to drop you a line and let you know that I really love your vision for this company. If I ever move back to GR I'm going to look you all up....
Melissa Balkon on Fresh start
Congrats on the Addy for the ICFF Exhibit. Quite possibly the greatest piece of design to have come out of Design People thus far. Well done....
Colin West on Starbucks: Just another average Joe?
Starbucks customers have their own blog, Starbucks Gossip: http://starbucksgossip.typepad.com/ run by Jim Romenesko. Some items have 200+ comments!...
Edward Vielmetti on Starbucks: Just another average Joe?
Nice interview guys, especially the discussion around the name change. As a client, I really appreciate your willingness to practice what you preach...yes, design is more orthopraxy than orthodoxy! Cheers to another 10 years!...
Bill Holsinger-Robinson on NPR interview