Silver screening

Silver screening    

By Yang

I recently had the honor of joining the American Advertising Federation West Michigan chapter’s prestigious Silver Medal club. AAF chapters around the U.S. More

Staying power

Staying power    

By Kevin

Yesterday, Fast Company’s Co.Design blog wrote a nice entry about our website for Herman Miller called Discovering Design. The site is several years old, but it’s a good testament to the staying power of good design - the website, but of course the products themselves. More

Squishy wheels work best

Squishy wheels work best    

By Yang

Yang and Bruno recreate the BMW Z4 commercial with toy cars. More

Marketing to people

Marketing to people    

By Kevin

I’ve attended two learning sessions recently that reflect a clear trend in marketing practice, and also, happily enough, reinforce our work in building great customer experiences. More

Starbucks: Just another average Joe?

Starbucks: Just another average Joe?    

By Michele

Last week, Adam, Victor, and I braved the winter storm watches and joined the audience of the Ad Club of West Michigan luncheon. John Moore, self-proclaimed Marketing Medic, has spent many years implementing marketing ideas for folks like Starbucks and Whole Foods. His latest book: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture tells the story of the processes and products that have made Starbucks the brand it is today. More

Creativity Annual

Creativity Annual    

By Kevin

Several of our projects are being recognized in the Creativity Annual 37 awards publication. More than 2,700 entries from 37 countries were submitted. More

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