I’m working on our business plan, which prompted me to revisit the Statement of Purpose we came up with when we began refocusing our business in 2003. I really love this.

Our Statement of Purpose

• People Design is a business whose first goal is to be profitable, in order to
• Keep outstanding people paid, healthy, and happy, who are interested in
• Creating work of consequence, and making a difference in business and culture, in an
• Invigorating, enjoyable, human work environment.

We may not always accomplish all four objectives. However, if we don’t accomplish all four over time, we have not succeeded.