Squishy wheels work best

By Yang on August 21, 2009

The other day I was watching the new BMW Z4 commercial with our son Bruno. When it was over, we both looked at each other and had the same thought: toy cars! We can do this with toy cars and huge paper!

So we got right down to work. Here are the results…

Joy 03 Joy 02 Joy 01

Fat, squishy wheels work the best. We found out later the BMW crew also used toy cars for testing.

Squishy wheels work best
Yang Kim
Yang Kim
Executive Creative Director
Yang changes minds. Our Creative Director, she is our top visual communicator, always able to find fresh, startling ways of seeing and showing.