New look, national landmark

When the Grand Rapids Art Museum (GRAM) prepared to open its doors as the world's first LEED-certified art museum, they invited People Design to be a part of the design team. We developed their new identity system, wayfinding, signage, website, and many of the wonderful gifts you'll find in the gift store. We have been honored to be a part of the history of this amazing place that is so central to the revitalization of our lovely town.