What happened to BBK Studio?
Hello, welcome to People Design.
BBK Studio is now People Design. Here's why.
We translate value propositions into stories, then we make things.
Founded in 1997, People Design has built a reputation for design excellence among long-standing clients and within the design community. We serve businesses and organizations by branding or rebranding their products and services and by integrating print, packaging, showroom, and new media communications to support a single, clear brand story.
NPR interview
Coroflot inverview
Logolounge interview
Books on Amazon
Encyclopedia Britannica
ReBrand profile
Step: Inside Design article
Carnegie Mellon (Yang)
Carnegie Mellon (Kevin)
MiBiz article
GD:USA mention
ideas
The value of networking with customers
The Fulton Street Farmer's Market across town from our office in Grand Rapids has been providing a harvest of locally grown food more than 80 years. If those stalls could talk they'd share stories about a time when the local open-air market was the center of commerce in our community. That's ...
Off-season awards
Who says winning awards gets old? It always feels good. We're happy to say that we've been kicking some butt in this arena recently – and it's not even awards season. In the Creativity 38 Annual Awards competition, we have 12 award-winning projects, five of which won a Silver, three Gold, ...
Social Media for Business: Customer Service
There have been a number of interesting posts lately on ReadWriteWeb regarding the puzzle of Social Media for Business. Businesses have only begun to take advantage of the capabilities of social media tools to empower communications to their customers. In fact Charlene Li showed an interesting example at the Social ...
Essential Reading: IIT Design Research Conference 2008
Just returned from the 2008 IIT Institute of Design Design Research Conference. It was enlightening to review multiple approaches to design research, planning and practice. As I ruminate about their application to our strategic work at People Design, I'll prepare a future post, but for now, here's an essential reading/resource ...
How I learned to stop worrying and love the cloud
My husband and I are working with our lawyer to set up a trust for our few assets. Just trying to line up our ducks, you know. In the process of doing this, I've needed to ransack my pretty impressive wall of files to find things like deeds and accounts ...
The value of networking with customers
The Fulton Street Farmer's Market across town from our office in Grand Rapids has been providing a harvest of locally grown food more than 80 years. If those stalls could talk they'd share stories about a time when the local open-air market was the center of commerce in our community. That's ...
Off-season awards
Who says winning awards gets old? It always feels good. We're happy to say that we've been kicking some butt in this arena recently – and it's not even awards season. In the Creativity 38 Annual Awards competition, we have 12 award-winning projects, five of which won a Silver, three Gold, ...
Social Media for Business: Customer Service
There have been a number of interesting posts lately on ReadWriteWeb regarding the puzzle of Social Media for Business. Businesses have only begun to take advantage of the capabilities of social media tools to empower communications to their customers. In fact Charlene Li showed an interesting example at the Social ...
Essential Reading: IIT Design Research Conference 2008
Just returned from the 2008 IIT Institute of Design Design Research Conference. It was enlightening to review multiple approaches to design research, planning and practice. As I ruminate about their application to our strategic work at People Design, I'll prepare a future post, but for now, here's an essential reading/resource ...
How I learned to stop worrying and love the cloud
My husband and I are working with our lawyer to set up a trust for our few assets. Just trying to line up our ducks, you know. In the process of doing this, I've needed to ransack my pretty impressive wall of files to find things like deeds and accounts ...