Kevin
Kevin Budelmann
President

Kevin likes to say he’s not the smartest guy at People Design, but that he’s smart enough to hire smart people. His modesty balances his accomplishment as the president of our firm, a designer with a rather large award horde, and speaker and judge at design events and institutions across the continent. Kevin studied computer interface design before it was cool at Carnegie Mellon University, while gaining his degree in graphic design, and before pursuing further study at The School of Design in Switzerland. Kevin likes business, studies commerce. He has studied the inner workings of many businesses in many industries for the past 15 years, learning a lot about how messages travel, how leaders communicate, how sales stories are crafted and told, what customers and clients need. He’s fascinated by large organizations, communications problems large and small, and how new technologies are both fixing problems and creating new ones. So he spends half his time helping leaders communicate, and half his time running People Design, the third half learning about new technologies, and his fourth and best half he spends as husband to Yang and Dad to Lulu, Toki, and Bruno.



National Board member, APDF
President, AIGA West Michigan
Adviser, Design West Michigan
Design Panel, GR Magazine

Kevin's work is listed in Encyclopedia Britannica under Graphic Design: The Digital Revolution. He is co-author of Brand Identity Essentials, a book about brand and graphic identity, with partner Yang Kim. Book is available Fall 2010.

Speaking
Kevin has been invited to address design and business organizations and educational institutions across North America.
PRSA Counselor's Academy, California
Design West Michigan
Ferris State University
Lakeshore Advantage, Michigan
AIGA Chicago
AIGA Las Vegas
AIGA Detroit
Kendall College, Michigan
Northern Michigan Ad Club
AIGA Cleveland
A! Desino Conference, Mexico
Art Director's Club of Cincinnati

Juries
Kevin has been invited to jury design competitions across North America.
Art Directors Club of New York, New Media Competition
Art Directors Club of Houston
Art Director's Club of Cincinnati
AIGA Cleveland
Ann Arbor Ad Club
AIGA Las Vegas
A! Desino, International Design Conference, Acapulco, Mexico

Recognition
See full list

Affiliations
AIGA
APDF
DMI

Education
Carnegie Mellon University
School for Design,
St. Gallen, Switzerland
Harvard Business School
Executive Education