For Immediate Release, contact Catherine Steen/Rockport Publishers, Catherine@rockpub.com, (978) 282-3582

Brands. Identities. Logos. What’s the difference?  Brand Identity Essentials (Rockport Publishers, September 2010, $40, paperback) states that these design terms are too often used inconsistently – or just as bad, interchangeably – therefore confusing designers as well as clients.  Authors Kevin Budelmann, Yang Kim and Curt Wozniak lay a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Brand Identity Essential links formal design concerns with business issues.  Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book. 

Brand Identity Essentials is the fourth book in the Essentials series.  It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. Also available from Rockport: Typography Essentials, Layout Essentials and Packaging Essentials

Rockport Publishers creates beautifully illustrated source books for professional designers and artisans of all types. Rockport's books present the best in design work from all around the world and brings readers inside the world's most talented design and art studios to see how the work gets done and the inspiration that lies behind each finished piece.