Soon, if not already, everything will be designed. People, places, things, experiences. It’s only a matter of when, how well, and to what end. Who designs all this stuff? Everyone’s a designer. Not enough designers. What we make, we design. What we edit, plan, fix, or remodel, we design. What we touch, we design. Quality of design determines the quality of our lives. Look around. Consider how you define design. Make things better. Make better things.

I wrote this for an AIGA Detroit program several years ago. What was true then is true today.