Our collaboration with izzy began in the office furniture company’s startup phase, continuing to today where you’ll find izzy competing as a mainstream player in its industry. When they found us, the company, named after the founder’s granddaughter, with products named after their children, broadcasted a brand that didn’t carry the company’s distinctly human, witty, smart personality. Izzy hired us to help them find their voice, and then use it to make some noise in their market.
We developed a brand guideline we dubbed “Simple Pleasures,” things that make people smile, helping izzy appeal to the emotional factors of office life – the balancing act office dwellers perform between work and life.
We helped to recreate and repackage this feeling in an office setting, which is hard to do with furniture. In fact,STEP Magazine featured our work in an article a few years ago along side five other much larger brands – Apple,IKEA, HP, IBM, and Citigroup. Being a fraction of the size of these companies, with a fraction of their budget, we earned the kind of attention and differentiation izzy was seeking within and outside their industry.