Hope for the best, plan for the worst

by Yang
June 10th, 2010 | Strategy | ,
Engaging a design firm to work on a new project is a little like embarking on a trip into the wild. In that scenario, would you plan for the best or the worst case scenario? Personally, when facing such a trip, I'd channel my inner Bear Grylls from "Man vs. Nature" and plan for the worst.

Make, think, review by Adam

November 24th, 2009 | Realization | ,
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