So much brand design work begins in two-dimensional form, but technology has enabled the expression of a graphic identity designed in two dimensions to be experienced in three. When considering the appropriateness of these 3-D expressions, interesting questions and risks emerge.
Peopledesign
Brand Identity Essentials
Our book is available in six languages and is in its second edition.
Dimensional Branding
Brand identity in physical environments.
Next article: What is Market Positioning?