Revitalizing a timeless brand

When Cumberland Furniture needed to raise awareness of their reinvented company and the modern American furniture they manufacture, they turned to People Design. We helped the company's new management identify their most important audiences, redefine their identity, and identify the greatest challenges to getting a hearing for their story. Then we developed their story and the media for telling it. Now Cumberland goes to market with one clear and compelling story for architects and designers who adore modern design and fine craft.