Strategy
Customer Experience and Communications Strategy
Posts
Marketing to people by Kevin
April 4th, 2009 | Strategy | advertising, experience design, public relations, social marketing, word of mouth
Social Media for Business: Customer Service by Scott
October 9th, 2008 | Strategy | experience design, interaction design, new media, user interface design, web design
Immersed by Sharon
June 3rd, 2008 | Strategy | design management, interaction design, learning, user interface design, web design
Can the internet help a local business reach a local audience? by Scott
January 22nd, 2008 | Strategy | advertising, brand, experience design, interaction design, learning, user interface design
The experience economy is permeating into the health care system as well. You should get into contact with the European Center for the Experience Economy. They are currently mapping the patient experience. (http://bit.ly/8uOECF) in the Netherlands....Erik Posthuma on The Gel Health experience
- I think influencers in the industry serving as patient advocates need to help inspire/empower other healthcare professionals to lead cross-functional discussions on well coordinated patient care. It will obviously be a highly collaborative effort to impact change here. Here is a recommended read...Diana Racek on The Gel Health experience
- Chris, Thank you for your recent post about your attendance at the Gel Health conference. Within my short time of working in the health care industry, I have been humbled many times upon meeting individuals who have dedicated their lives to improving the lives of others. Like you, I have also been ...Jonathan A. Barrera Mikulich on The Gel Health experience
- Thanks, Chris! Great seeing you & Kevin there and appreciate your thoughtful comments here on the event....Mark Hurst on The Gel Health experience
- I am so pleased my talk validated the work you are doing!!! I would be happy to come out again and speak more about organizational solutions. Thanks for the nice nod in your blog!...Shari Short on Marketing to people
- Thanks Andy, fair enough. Honestly I enjoyed the videos, and think these things have their place. But I've seen people take it too far so it distracts them from the overall goal. I enjoyed your seminar and look forward to reading the book. And I'm impressed to see that you practice what you preach!...Kevin on Marketing to people
- Hi Kevin - Thanks for the kind words. Actually, I do not think viral videos are a key part of any word of mouth campaign. I think we are too caught up in the idea of viral videos, and they should be avoided. It has to be about true engagement and building a trusting relationship with the customer...Andy Sernovitz on Marketing to people
- I love your new blog...Kate on Singing new songs
- I am commenting on my own piece here, but I wanted to make a mini update to it and say that now XNA is up and running on Xbox Live as "Community Games" and there are some really incredible games there. All made by people like you and me. Pretty neat....Victor Sirotek on It's a User-Generated World
- Nice piece and thanks for the mention! biggbybob.com...BIGGBYbob on The value of networking with customers
- Uh oh, Wikipedia better read their content and never, ever start selling ad space. From the article above: "Many societies have strong prohibitions against turning gifts into commodities or capital. Anthropologist Wendy James writes that among the Uduk people of northeast Africa there is a strong c...Julie on The Economics of Content?
- Funny how things can just be in the air... After reading your post, I came home to find a spanking new copy of Lewis Hyde's The Gift, which was a gift to my husband from a former student. Hyde's amazing book talks about the "gift economy": http://en.wikipedia.org/wiki/Gift_economy ...that exists a...Jul on The Economics of Content?
- Congrats on the Addy for the ICFF Exhibit. Quite possibly the greatest piece of design to have come out of Design People thus far. Well done....Colin West on Starbucks: Just another average Joe?
- Starbucks customers have their own blog, Starbucks Gossip: http://starbucksgossip.typepad.com/ run by Jim Romenesko. Some items have 200+ comments!...Edward Vielmetti on Starbucks: Just another average Joe?
- Nice interview guys, especially the discussion around the name change. As a client, I really appreciate your willingness to practice what you preach...yes, design is more orthopraxy than orthodoxy! Cheers to another 10 years!...Bill Holsinger-Robinson on NPR interview
