Strategy | Peopledesign

Customer Experience and Communications Strategy

Looking Ahead: The Benefits of Annual Planning

When the eggnog starts flowing, I know my favorite season has arrived: Communications Planning Time! I love pulling up my spreadsheets, tucking my calculator by my side, and digging in. Seriously. Yesterday I laid out an annual plan for one of our best clients. More

The value of networking with customers

By Curt

The Fulton Street Farmer’s Market across town from our office in Grand Rapids has been providing a harvest of locally grown food more than 80 years. If those stalls could talk they’d share stories about a time when the local open-air market was the center of commerce in our community. That’s no longer the case, of course. More

Social Media for Business: Customer Service

By Scott

There have been a number of interesting posts lately on ReadWriteWeb regarding the puzzle of Social Media for Business. Businesses have only begun to take advantage of the capabilities of social media tools to empower communications to their customers. More

What's in a plan?

By Sharon

Throughout our lives we make many plans. We plan weddings and vacations. We have retirement plans, house plans, and more. More

Immersed

By Sharon

A while ago, a colleague with a strong background in interactive design and user experience suggested that I attend An Event Apart in New Orleans with some of his team members. I had mentioned to him that I wanted to learn more about the Web; he suggested I dive right in. From a communications standpoint, I was looking for ways to utilize online tools to help clients get their message out. More

The Economics of Content?

By Chris

I recently read the book Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony Williams. The book emphasizes and provides examples of how some segments of the economy have been shifting from traditional models for product and service development to open, collective review and discussion, with users, with field experts, with prosumers and pundits. Learning about the market by learning from the market to discover more faster. More

Starbucks: Just another average Joe?

By Michele

Last week, Adam, Victor, and I braved the winter storm watches and joined the audience of the Ad Club of West Michigan luncheon. John Moore, self-proclaimed Marketing Medic, has spent many years implementing marketing ideas for folks like Starbucks and Whole Foods. His latest book: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture tells the story of the processes and products that have made Starbucks the brand it is today. More

It's a User-Generated World

By Kevin

Original author Victor Sirotek More and more companies are realizing there is a lot to be gained by joining the world of user-generated content. Think Facebook or Myspace, but with a model that allows users to submit and potentially monetize their ideas. I can’t help but think that by allowing individuals to create and experiment on a global platform, companies will find that it increases innovation, brand loyalty and can be quite lucrative. More

HBS

By Kevin

It’s been a week now since Yang and I have returned from Harvard Business School. We were there for the AIGA Business Perspectives seminar, an MBA-style crash course in business basics including the basics on strategy, marketing, finance, and so forth. Case studies. More

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