Steelcase

Our work for contract furniture leader Steelcase was deep and wide early in our history when we were working with senior executives to help position and orient the firm in an increasingly design focused direction. Their subsequent acquisition of IDEO was a defining move in this direction and has helped shape the firm’s direction and future. In addition to a good deal of sales collateral support and creative direction, much of our work was propriety and internal. A few images remain from our work at this time, used as inspirational visual stimulus for a future direction of the brand.

In recent years, we have done less with Steelcase but are proud of our impactful promotional direct mail price for their popular Leap chair.

These white paper covers from our early work garnered many awards for their original illustrations.