Designing a brand and working a new paradigm in the early days of social media
Back when Facebook was just for college students, before Twitter issued its first tweet, we helped build and launch an online movie community called Spout. Our work with Spout started from its inception, helping its team of founders develop their strategic plan. Together, we conducted empathic research, gathering better insights, and answering the question: “How do people find, share, and watch movies?” From there we helped Spout define their offering, find a name, and work with a large virtual team to design, build and promote the online experience before launching the brand at SXSW.
We conducted interviews, focus groups, and user storytelling workshops, all of which informed Spout’s strategies and tactics.
We worked collaboratively with the Spout team and team members in other professions to build the company and the online service. We even worked as interim team leaders for awhile, finding and managing suppliers, Web designers, event designers, search engine optimization (SEO) partners, public relations talent, print/TV/radio/web advertising services, merchandisers, mobile applications developers, printers, and more.
In 2009, Spout’s owners sold their site and data to the movie blog conglomerate IndieWire. Its development team have gone on to develop more great ideas (See Artprize.)