The Problem is the Problem

We help our clients make sure the focus of the work is most effective by framing the problem clearly at the outset through a process we call Brand Diagnostics. This step will kick-start our relationship and will confirm that the project team is moving in the right direction and generate clear next steps.

Focus of the work

• Problem framing, success definition
• Timing and investment constraints
• Organizational appetite for innovation and risk
• Current position/customer value proposition
• Executive stakeholder perceptions and alignment
• Current perception of market opportunity areas
• Current customer brand perceptions (informal)
• Market landscape

Activities

• Stakeholder interviews
• Preliminary competitive analysis
• Basic customer research
• Creation of a position hypothesis

Deliverables

• Findings Presentation, for executive decision makers
• Position Hypothesis, based on current state and perceived opportunity
• Project Roadmap, identifying clear next steps

Scope, duration, cost

• This effort is scalable but our fee starts at $30,000.
• The process typically takes about 8 weeks.
• Variables in timing and cost are due to time and complexity of the effort and company size, number and location of stakeholders, and other factors complicating the work