Luck of the draw

Luck of the draw    

By Sharon

Social responsibility comes with being a designer. It’s part or our job to help raise awareness of things that we believe matter. More

In the spirit of TEDx

In the spirit of TEDx    

By Sharon

Recently I joined a few Peopledesign people and approximately 600 other folks for Grand Rapids’ first TEDx event. The independently organized daylong innovation-themed seminar/networking event proved to be an excellent way to spend a spring day. More

The Impact of Color and Texture on Design

The Impact of Color and Texture on Design    

By Sharon

Everyday we view what seem to be dimensional objects on flat surfaces. Whether we are looking at a digital screen or printed surface we rarely think about the fact that the effect of dimension is created by a dot or pixel of flat color, and that when placed in relation to other flat colors they create the illusion of dimension and shape. More

Looking Ahead: The Benefits of Annual Planning

Looking Ahead: The Benefits of Annual Planning    

By Sharon

When the eggnog starts flowing, I know my favorite season has arrived: Communications Planning Time! I love pulling up my spreadsheets, tucking my calculator by my side, and digging in. Seriously. Yesterday I laid out an annual plan for one of our best clients. More

What's in a plan?

What's in a plan?    

By Sharon

Throughout our lives we make many plans. We plan weddings and vacations. We have retirement plans, house plans, and more. More

Immersed

Immersed    

By Sharon

A while ago, a colleague with a strong background in interactive design and user experience suggested that I attend An Event Apart in New Orleans with some of his team members. I had mentioned to him that I wanted to learn more about the Web; he suggested I dive right in. From a communications standpoint, I was looking for ways to utilize online tools to help clients get their message out. More

Do your friends know what you do for a living?

Do your friends know what you do for a living?    

By Sharon

It’s a standing joke around here when family visits a coworker or newcomers excitedly tell their parents they got a job in a design firm. Inevitably the next question is, “Do they really know what you do?” You usually get that sideways smirk with a negative nod and within minutes people are sharing their own stories. Comments like, “You draw pictures right?” or “I know, you make things on the computer,” aren’t uncommon at all. More

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