Field trip to Rauschenberg at GRAM

Field trip to Rauschenberg at GRAM    

By Michele

Inspiration can live outside the walls of the office. In fact, most of the time I think it does. Driving in the car, listening to music, reading a book… or perhaps taking a stroll through a world class art museum. More

With Tough Love, Your College Professor

With Tough Love, Your College Professor    

By Michele

For the past few weeks I’ve been tidying up my office at the end of every day just in case I don’t come back for another 10 weeks. Some might call it nesting. I call it being considerate of my colleagues who might need to sift through my things while I’m away on maternity leave. More

Storming about brainstorming

Storming about brainstorming    

By Michele

It’s common for us to send or receive invitations for brainstorm sessions. The very word “brainstorm” conjures up images of overlapping thought bubbles and claps of a-ha moments. Or maybe that’s just my fantasy. More

Band as brand

Band as brand    

By Michele

If companies were to model themselves after successful bands, would they reconsider the way they think of themselves? Be more loyal to their customers? Love themselves more?Months ago my husband Chad bought tickets to a Metallica concert. Two tickets, to be exact, meaning one for him and one for me. More

I mean, really know your customer

I mean, really know your customer    

By Michele

I can’t help but make connections between our engagement framework for experience design and life outside the office. Maybe this means I haven’t successfully drawn the line between work and life. Or maybe, just maybe, the rules of engagement for design are very much the same for relationships – client relationships or otherwise. More

Starbucks: Just another average Joe?

Starbucks: Just another average Joe?    

By Michele

Last week, Adam, Victor, and I braved the winter storm watches and joined the audience of the Ad Club of West Michigan luncheon. John Moore, self-proclaimed Marketing Medic, has spent many years implementing marketing ideas for folks like Starbucks and Whole Foods. His latest book: Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture tells the story of the processes and products that have made Starbucks the brand it is today. More

The Christmas letter: An Analog Blog Post

The Christmas letter: An Analog Blog Post    

By Michele

Last night my husband and I wrote our 2nd annual Christmas letter. I know, we can’t believe it either. I’m the person who rolls her eyes at the mention of such a tradition, but some people like them. More

RSS feedRSS feed