Experientia.com

Experientia.com    

Just returned from a week-long class at the Institute of Design in Chicago. It was a mix of classroom study and hands-on implementation giving us an overview of the school’s approach to innovation. The attendees were a balanced cross section of designers, IT, healthcare, and strategist. More

Advice is free

Advice is free    

  Laura and I were driving along the back roads in the Smoky Mountains when we came across a sign that was a perfect example of what happens when communication is designed for a carefully targeted market. It boldly mixes goods with services, specialization with commodity, premium price with free. It breaks a lot of communication planning rules. More