Blogs | Peopledesign

On augmented reality

A few weeks ago, a client approached us and asked, “What can we do with augmented reality?” Several hours of research later–plus a couple more for this post–and I still haven’t found a simple answer.A few weeks ago, a client approached us and asked, “What can we do with augmented reality?”Several hours of research later–plus a couple more for this post–and I still haven’t found a simple answer. More

Band as brand

By Michele

If companies were to model themselves after successful bands, would they reconsider the way they think of themselves? Be more loyal to their customers? Love themselves more?Months ago my husband Chad bought tickets to a Metallica concert. Two tickets, to be exact, meaning one for him and one for me. More

So a writer walks into a design conference...

By Curt

AIGA has done a great job building a national community of designers. And sometimes they even let writers crash their conferences. More

Make, think, review

By Adam

The theme of the 2009 AIGA design conference—Make/Think—focused on the designer’s role both in making artifacts and solving problems with creative (design) thinking. It was a great experience that was fun and inspiring, and lived up to my expectations. More

The Gel Health experience

By Chris

Kevin and I recently attended the first ever Gel Health conference. Gel, which stands for “good experience live,” is hosted by Mark Hurst, who managed to bring together an eclectic group of speakers and participants with a common interest in improving the patient experience in health care environments. More

10 open source tools for digital artists

By Scott

ArtPrize starts today. An interesting category of art on display around Grand Rapids is digital art, art that involves digital technology in its conveyance. I have wrangled a list of open source tools which anyone from the digital artist to the curious dabbler can use to explore creative possibilities without spending any money. More

Squishy wheels work best

By Yang

Yang and Bruno recreate the BMW Z4 commercial with toy cars. More

Transformation and identity

By Kevin

I’ve been thinking about designing identities lately. First because Yang and I have been asked to write a book for Rockport to be called Brand Identity Essentials, which will be published in 2010. Second because the studio has been working on several new names and logos for various clients, which naturally brings these issue to the fore. More

I mean, really know your customer

By Michele

I can’t help but make connections between our engagement framework for experience design and life outside the office. Maybe this means I haven’t successfully drawn the line between work and life. Or maybe, just maybe, the rules of engagement for design are very much the same for relationships – client relationships or otherwise. More

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